Whether it is a place to relax whilst on business or for a luxurious weekend away, a successful hotel ensures that the guest is the most influential element in the design process. The hotel market has become increasingly diverse and competitive; operators are having to differentiate themselves to achieve market share, attracting business travellers, budget holidaymakers and those seeking exclusivity and luxury. Sports, beauty, entertainment and conferencing are synergistic functions that provide specialist and niche attractions for an ever more discerning clientele. Apart from location, style plays an important role in the guest experience and overall rating of a hotel. PLT’s experience in hotel design ranges from the boutique hotel to the international luxury chain, combining architecture with specialist design skills to achieve the ultimate destination.